LAURA HUTFLESS

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MUSICSPEAK PANELISTS - PUBLISHING 101

LAURA HUTFLESS

PARTNER - FLYTEVU

Laura Hutfless is a co-founding Partner of FlyteVu, a Nashville-based entertainment marketing agency founded in 2015 that connects brands to consumers through compelling storytelling, unparalleled experiences, and the authentic power of music.

In just three years under Laura’s leadership, FlyteVu has experienced 1500% revenue growth and doubled their impressive roster of clients to include Cracker Barrel, Bumble, Enterprise, Converse, Victoria’s Secret PINK, Norwegian Cruise Line, Drybar, Spotify and more.

Most recently, Hutfless led Bumble’s very first Super Bowl commercial and campaign titled “The Ball is in Her Court” featuring Serena Williams. The campaign was the very first majority female creative team in Super Bowl commercial history and garnered over seven billion earned media impressions.

FlyteVu has partnered with and channeled marketing support to multiple music properties and festivals over the past four years and has procured dozens of artists for their clients including Garth Brooks, Marshmello, Gwen Stefani, Pentatonix, Dolly Parton, Lady Antebellum, Haim, The Roots, Kelly Clarkson, Kelsea Ballerini, Bebe Rexha, and Kacey Musgraves.

In 2018 & 2019, Laura was named to Billboard’s Branding Power Player List. In 2017, she was awarded the Nashville Business Journal’s Women of Influence Award and MusicRow’s Rising Women on the Row Award. Laura and was named on Billboard’s Country Power Player List in 2017, 2018 & 2019. She was also named to Billboard’s "40 under 40" power player list in 2012 and 2013 and the "30 under 30" list in 2010.